As part of my presentation at the annual CoSIDA convention in St. Louis, I am giving away my new e-book through June 29 on Amazon. The book is designed to be a resource-filled training manual on how to use social media in crisis communications. But there are a couple other areas this book will help you.
Listening: If you aren’t listening to the chatter about you or your brand, Listen, Engage, Respond will help you set up a monitoring dashboard that will fit your resources. Conversations about you are happening whether you are aware or not. The e-book will help you understand what to listen for and how to do it.
Engagement (Loyalty) Strategies: Engagement can be an overused word. Higher Ed Marketing wizard Andrew Careaga recently wrote on the subject here. And I agree. In my e-book, I take a deeper look at the subject by outlining strategies that develop loyalty, a shield for your reputation and a means of developing a loyal herd. It’s not about numbers (reach) here, it’s about a mutual relationship that adds value.
Responding in Crisis: The e-book is a practical resource. The last section of the book shows how to set up a crisis communications plan that includes both traditional and new media.
Listen, Engage, Respond is loaded with resources and tools. I hope you’ll download a copy today. It’s a short, easy read. If you don’t have a Kindle, you can get a free Kindle app from Amazon here to read it on any device. Read the reviews to get an idea of what others think. But do download it here now, and let me know what you think.