5/1/2013

Is There a Bias for Content at Conferences?

A couple of weeks ago, I presented a workshop on being more human in social media at the Minnewebcon conference. For those who don’t know, I think Minnewebcon is one of the most interesting combinations of tech and marketing and communication because
4/30/2013

More Ways to Use Social Media During the College Search

It's almost May 1 and deposits are rolling in at colleges across the country. The yield period has become an important part of my year even though I don't work in admissions. As our university's social media coordinator, this is a critical time in the year
4/30/2013

Every Post is a “Selfie”: The Desire for Social Approval

I’ve spent months now trying to understand the “selfie” post. The photo of a person taken by that same person, often drinking Starbucks and wearing sunglasses while flirtatiously eyeing the camera.I had nearly given up on this mystery – writing thi
4/29/2013

What Students Want to See on Facebook and Twitter: 12 Stats

When developing content to connect with students through social media, it’s all about what you share. While students may interact with all of the following types of content, when asked which they were most likely to interact with, here’s what they said
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