This is a live-blogged post during the 2012 Penn State Web conference. This keynote was presented by Ethan Marcotte.
Nearly half of all American adults get local news on a cellphone or tablet computer
What makes a design responsive?
Each of these components are speaking about layout. And design isn’t just about layout.
“Design is the stuff around the end result.” - Mark Boulton
The Boston Globe (responsive site launched recently)
Advice: Ask the questions, even if you don’t have the answers right away.
Mobile first: mobile traffic has exploded, new capabilities, and narrower screens force us to focus.
Our methods for designing for the web need refinement.
Has “mobile and desktop” become synonymous with “less and more?”
84% -- mobile access at home
31% -- mobile buyers shop while watching TV
We are no longer tethered to a specific location or position for accessing the web. But we are also capable of long periods of focus.
Context doesn’t necessarily determine the user’s intent.
We need a commitment to the content that we’re designing. And designing for “content first” we can improve the interface for all of our readers, no matter what device they’re on.
Back to the Boston Globe
We can’t keep up with the pace of innovation on mobile. When you write down the breakpoints you’ve already outdated yourself. We can’t anticipate what’s ahead!
We need more perspective when we think about “mobile” and “desktop” and “mobile sites” and “responsive sites.”
Don’t close yourself off to the creative solution. It’s about your audience, not the devices that they have in their hands.