In terms of inbound marketing, Lynn University was the big winner in the third and final Presidential debate. Page views of Lynn University's web site increased 170% over the last month (from Alexa.com). That is a large increase. Think about all of the additional people that will come to Lynn's storefront because of this special event. Much like a retailer preparing for a big event (think Macy's in NYC on Thanksgiving), the proper amount of pre and post event planning is crucial to capitalize on the event fully. Your special event doesn't necessarily need to be as big as a presidential debate, either. For example, Gustavas Adolphus College in Minnesota recently hosted a royal visit from the King and Queen of Sweden. President Obama recently spoke at Barnard College's commencement ceremony in New York.
In terms of inbound marketing, what can you do to make the most of an important event?