At the risk of doing a shameless plug, both Alex Hummel and I will be presenting in November at the American Marketing Association’s national Higher Education Symposium. We are speaking on the topic of integrated marketing communications (IMC) in a highe
At Bethel, we’ve had a busy month on the heels of a demanding summer. After chatting with friends around campus, I’ve realized many of us are running a bit lean on energy.
We’re constantly prioritizing what to focus on and trying to squeeze one more