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11/1/2012
Social media rules of engagement
As a university we send hundreds of messages via social media over multiple platforms every day. Just a few weeks ago I mentioned that 55 percent of all our Tweets are replies. This number is larger than our other mediums, but only because that is the n
10/30/2012
Budget or No Budget: Professional Development Year-Round
Fall isn’t just for leaf peepers.
We are right in the middle of the fall conference season, a time for education professionals to learn about the latest innovations in the industry and connect with colleagues to share solutions and to network.
Have you h
10/29/2012
Quote: Build relationships, not just customers
“From this moment forward, let’s stop distancing ourselves from the people that choose our products over our competitors. We don’t have users, we have customers we earn. They deserve our utmost respect, focus, and service. Because that
10/27/2012
Twitter Cards: 50-plus ways to not leave your Twitter
Example of an expanded Tweet (aka “Twitter card”) from @HuffingtonPost
Hop on the Twitter bus, Gus. To get the news, information and deals you want, you may never even have to hop off.
The folks at Twitter recently announced they had expanded t