Patrick Powers's Content
7/17/2012
How to Handle Social Media Comments
How do you handle the tough ones — the comments made in anger, the posting that doesn’t quite violate terms of service or the diatribe littered with poor punctuation and no clear direction?
As with anything else in social media, it helps to have a plan
6/7/2012
What Shoeless Joe Can Teach Us about Social Media Strategy
It may go against social media convention, but I think Field of Dreams was right.
I’ve listened to scores of seminars, sat through just as many webinars and enjoyed many conversations around social media that encourage one to disregard the most memorabl
4/16/2012
Higher Education Is Missing the Boat with Google+
Mention Google+ in a room filled with people managing and monitoring social media in higher education and wait for the snickers to start.
They laugh because, while they all have accounts and occasionally login to update them, they are keenly aware of the p
2/29/2012
Building a Facebook Timeline for Higher Education
So what does the roll out of Facebook Timeline mean for higher education beyond bigger pictures and a new way of doing things? Plenty.
Colleges and universities around the country are always searching for better ways to tell their story. They struggle with
1/24/2012
6 Steps for New Facebook Page Admins
It’s incredibly easy to set up a Facebook page and perhaps that’s part of the problem.
Credit Facebook with a high level of usability. Any wanna-be marketer with a profile can create a Facebook page is a matter of minutes. The problem, however, comes
1/10/2012
Guide to Creating a Professional Email Signature
All business collateral — letterhead, envelopes, business cards, etc. — uphold an identity standard that promotes brand consistency. Why should email be any different?
If email is sent from a corporate email address, it represents the corporation that