Amy Mengel's Content
5/7/2012
PRSA CHE Senior Summit: Demonstrating the Impact of PR
The higher ed conference season is in full-swing, and at the end of April Danielle and I traveled to Washington, D.C. for the PRSA Counselors to Higher Education Senior Summit. Our participation with this event has steadily grown over the past few years, a
3/26/2012
Juice Facebook engagement with branded achievement badges
readMedia customers who’ve watched our platform evolve over the last 18 months know that publicizing student achievements in social media is an authentic, powerful way to reach audiences online with positive brand messaging. Turning students (and par
2/23/2012
Leadership Lessons: Interviews with Higher Ed's Top Communicators
A collection of video interviews with top communicators in higher education on topics ranging from change management to crisis leadership to branding and communications planning. A co-production of readMedia and the PRSA Counselors to Higher Education.
1/12/2012
On the road: Higher Ed Conferences in 2012
The readMedia team has a busy travel schedule lined up for 2012. In addition to sending our Community Manager, Danielle Valenti, on multi-campus tours to visit our clients all over the country, we’ll also be speaking at or attending many higher ed co
