Mark Greenfield's Content
1/14/2013
265 Days Until #heweb13 (but who’s counting)
Yes, 2013 is upon us and for me that means one thing, the Higher Education Web Professionals Annual Conference (#heweb13) is coming to Buffalo and I have the honor and privilege of serving as conference chair. While I have been thinking about the plann
10/1/2012
What Are the Biggest Challenges Facing Higher Ed Web Professionals?
The inaugural HighEdWed Leadership Academy starts next Sunday in Milwaukee in conjunction with the 2012 HighEdWeb Annual Conference. One the main goals of the Leadership Academy is to demonstrate how developing leadership skills can help web professional
5/3/2012
2012: The Year of HighEdWeb Leadership
Last year my focus was on web governance. This year my attention has turned to the related topic of web leadership. There is a high correlation between the success of an organization’s web efforts and the leadership skills of the person responsible f
3/2/2012
Going to California
Next week I will be in sunny California attending my fourth consecutive OmniUpdate User Conference in Universal City. This conference is always a highlight of my speaking calendar and I’m looking forward to connecting with many old friends and maki
2/24/2012
Talking Web Governance on Friday After Class
This afternoon at 1pm CST/ 2pm EST I will be on Friday After Class (#FAC). This is a “live chat series with higher education industry experts who will engage audience members in a discussion of tips, resources, and strategies related to smart marketi
2/23/2012
The Simple Truth About QR Codes
Yesterday I sent out the following tweet after seeing yet another QR code done wrong: <rant> If I see one more QR code that goes to a site built in Flash I'm going to lose it. </rant> QR codes are not rocket science. In fact, they a
2/20/2012
On the Road Again – Spring 2012
After spending the last 3 months on temporary hiatus, I'm preparing to hit the speaking trail with several new talks this spring. (I have three more talks scheduled that I will add to my upcoming speaking engagements page once the details have been
1/17/2012
Going Dark – #SOPA and Higher Education
Over the course of my blogging career I have made it a point to steer clear of politics. I have no desire to participate in any political discourse until civility returns. However, I will make an exception in support of #sopa. Much has been written