"I’d be interested in learning..."
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7/14/2012
Ranking the World’s Best Universities: How It’s Done, and How Communicators Can Influence Results
We've all had experience with the domestic US News college and university rankings, but what about world university rankings. There are some lessons for communicators to learn.
4/4/2012
Is College Still a Good Investment? Putting Tuition Costs and Student Debt in Perspective
Most private college and universities and many public institutions are under assault these days for what are perceived to be unreasonably high costs. Until recently, attending college has been perceived almost universally as a good investment. But today th
3/1/2012
Evolution of the College Communications Office: From News, to PR to Marketing
Over the past three decades, college communications offices have moved from news to PR and finally to marketing. Marketing has largely subsumed PR, and branding has largely replaced true reputation building. This is reason for concern.
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