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5/23/2012
Persona Development: What it is and Why it Matters for Your Communication Strategies
Personas (Photo credit: nicolasnova)
Joanna Peña-Bickley, in a great blog post, explains that personas are rooted in Jungian theory and premised upon the notion that there are twelve archetypes that symbolize basic human needs, aspirations, and/or motiva
5/16/2012
College Viewbooks: Alive and Kicking
The Millennial generation: they wear flip-flops on their feet, place headphones connected to IPODS in their ears, maintain social media profiles, and value the balance between work and life. In terms of learning about higher education options, they go onli
5/9/2012
What is Leaders & Best?
Last year, I had the privilege of learning a bit more about the meaning of the University of Michigan’s slogan, Leaders & Best. The meaning became more and more clear on every visit and with each interaction with students and faculty. The Univers
5/3/2012
Who Are Your College/University’s Champions?
You’ve seen them. Those alumni who drive to your team’s games in cars adorned with your school’s bumper stickers, who proudly wear hats and sweatshirts purchased at your bookstore – there’s a name for them. They are your colle
5/1/2012
First, Make Rice: Starting with the Basics in Higher Education Marketing, Part 2
This is part two of a two-part blog post.
sushi white bkgd © by Mike Tex
To help you achieve and master the basics, it is helpful to utilize Web Analytics. Typically, this means having Google Analytics installed on your website. Once you have Google Anal
4/25/2012
First, Make Rice: Starting with the Basics in Higher Education Marketing, Part 1
This is the first part of a two-part blog post.
Sushi © by ZoeShuttleworth
I recently gave a presentation to admissions counselors at the joint SACAC/PCACAC Conference in Arlington, VA. The presentation focused on the importance of beginning with the bas
