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1/31/2012
Alumni Perceptions of the Effectiveness of Social Media
When conducting surveys of alumni at colleges and universities across the country, one of the questions that we pose is: ”How effective do you find the following means of communication to be in reaching you with information from the alumni foundati
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1/27/2012
Social Media Champions?
In three recent studies of donor motivation at colleges and universities from the Midwest to the West Coast, we have found a wide range of response related to how alumni feel about the effectiveness of social media in terms of reaching them with messages f
1/24/2012
A Quick Way to Look at Only External Traffic in Google Analytics
When working with Google Analytics data, it is important to ensure that you are applying the appropriate context to it. It is much simpler to do this than it may at first appear.
When you are analyzing your web traffic for the number of inquiries or applic
1/20/2012
A Priori or Post Hoc: How are You Segmenting Your Alumni?
In terms of marketing communications efforts, there are two primary ways of segmenting your target audience: a priori and post hoc.
A priori segmentation classifies people into groups based on variables that are considered most relevant. For college and un
1/18/2012
Introducing the Sherlock Holmes of Investigative Analytics for Higher Education
In a recent Google Analytics Blog post, A Look Ahead at Measurement in 2012, Google predicts five major trends related to what is on the horizon for the analytics industry in the new year. While these trends are predicted for businesses in a general sen
1/12/2012
Who Are Alumni?
Several speakers and presentations at the CASE VI conference in Denver focused on alumni development. Ann Oleson presented findings from our national alumni research study: Champions. Friends. Acquaintances. Donor Motivation Defined. She was one of m
