In today’s digital age, where the internet is overflowing with vast amounts of information, it can be challenging to attract and retain readers on your blog. Creating valuable blog content that engages and educates your target audience is crucial to the success of your blog. However, consistently churning out high-quality content can be overwhelming and time-consuming for bloggers. This is where curated blog content comes in to save the day. In this article, we will explore the concept of curated blog content and how it can benefit your blog.
What is Curated Blog Content?
Curated blog content is the process of selecting and sharing pre-existing content from other sources on your blog, after careful research and selection to ensure it is relevant and valuable to your audience. It involves searching for, interpreting, and sharing relevant content to your readers to save them time and to offer them additional perspectives on the topics they love. Curated blog content can take many forms, including blog posts, infographics, videos, and other types of visual content.
What are the 3 Types of Content Curation?
There are three types of content curation:
Aggregation
Aggregation is where you gather information from various sources and present it in a single place, such as a blog post or a social media post. It involves gathering data that is relevant and valuable to your target audience and presenting it in an organized and easy-to-digest manner.
Distillation
Distillation is the process of taking the most valuable and relevant information from various sources and putting it together in a new and unique way. It involves combining and synthesizing information to create something new and valuable to your audience.
Elevation
Elevation is where you curate the best content you can find on a particular topic and present it to your audience in the best possible way. It involves selecting and presenting the most valuable content on a particular topic while adding your perspective and interpretation.
What is Curated Content on Social Media?
Curated content on social media is content shared from other sources or social media users who tailor the content to their audiences. This type of content includes sharing news articles, infographics, videos, and images that relate to your brand or industry. It works to attract new followers and customers and also keeps existing ones engaged.
Content Curation vs Content Creation
Content curation is often confused with content creation, but the two are different. Content creation involves crafting and writing original content from scratch, whereas content curation includes sourcing and sharing pre-existing content. Content curation can save time and resources, allowing you to create a social media presence without having to create everything from scratch.
Curated Content Examples
Some examples of curated blog content include:
- Sharing articles or news stories (with appropriate credit and attribution) and adding your perspective on the topic in your blog post.
- Creating lists of helpful resources or tools related to your niche.
- Writing a round-up blog post of the best blog posts or articles you have come across lately, and explaining how they fit into the larger picture of your blog.
- Collecting and sharing relevant quotes or statistics related to your industry.
Curated Content Websites
There are several curated content websites, including:
- Feedly
- Scoop.it
- Curata
These tools can assist in discovering, organizing, and sharing content on your blog.
Curated Blog Examples
Some popular examples of curated blogs include:
- Brainpickings: This blog covers topics related to science, technology, history, and culture.
- Fubiz: Fubiz curates the best of art, culture, and technology.
- The Skimm: This blog covers news and current events in an accessible and relatable way.
- The Morning Brew: This daily email newsletter curates the latest business news and trends.
Content Curation Tools
Several content curation tools are available to help you curate content. Here are some of the most popular tools:
- Pocket: This tool allows you to save articles and videos to read or watch later.
- Feedly: Feedly helps you discover and follow your favorite blogs and websites.
- Scoop.it: This tool helps you curate content according to your target audience, creating a content strategy that is personalized.
- Curata: This tool helps you automate content curation, saving time and resources.
- Hootsuite: Hootsuite helps you manage multiple social media accounts, curating content for your social media channels.
How to Curate News Content
Curating news content can be a great way to keep readers informed and engaged. Here are some tips for curated news content:
- Choose a specific niche or topic and focus on curating news in that area.
- Follow trusted sources and journalists in your niche to get the latest news and insights.
- Use tools like Google Alerts or Feedly to keep up with the latest news in your niche.
- Provide context and analysis in your curated news content to give it an added perspective.
Curated Blog Content Ideas
If you are looking for ideas for curated blog content, consider:
- Creating a series of “best of” posts that highlight the best articles, resources, and tools in your niche.
- Writing guides and instructional posts that help readers learn new skills and complete tasks.
- Sharing your favorite books or podcasts related to your niche.
- Creating a round-up post of the best infographics or visuals related to your industry.
How Do I Make My Blog Post Curated?
To make your blog post curated, follow these tips:
- Research and select relevant and valuable content from trusted sources.
- Provide attribution to the original source to avoid plagiarism.
- Add your perspective and interpretation to the content.
- Organize the curated content into an easy-to-digest format.
- Add visuals, images, or videos to the post to make it more engaging.
Conclusion
Curated blog content can provide immense value to your readers by offering a diverse range of perspectives and saving them time spent searching for information. By incorporating curated content in your blog strategy, you can engage your audience, position yourself as a thought leader, and add value to your brand. Use the tips and tools we have discussed in this article to curate content that attracts and retains your target audience.