As news consumption continues to shift towards digital platforms, news organizations and publishers must adapt to meet the needs of their audiences. One of the most effective ways to keep readers engaged is by curating content for news apps. In this article, we will explore the meaning of content curation, discuss the processes of curating content for news apps, provide examples of content curation, and recommend some of the best content curation tools for news organizations.
What is Content Curation?
Content curation is the process of finding, organizing, and presenting the most relevant and valuable content on a specific topic to an audience. This process involves searching for content from various sources, selecting the best pieces, and presenting them in a new and creative way to provide value to the reader.
Content curation can be done in various ways, such as using content curation tools, manually curating content from different sources, and curating content from social media. However, for news organizations, the focus is on curating content for their news apps and websites.
The 7 Processes of Content Curation
There are seven processes of content curation that news organizations must follow to curate high-quality content for their news apps. These processes include:
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Defining the audience: It is essential to understand the target audience to ensure that the curated content meets their needs and interests.
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Setting objectives: News organizations must define goals and objectives for their content curation process to ensure that it aligns with their overall business objectives.
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Aggregating content: This process involves collecting content from different sources and platforms.
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Filtering content: News organizations must filter content to ensure that it is relevant, high-quality, and meets their set criteria.
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Organizing content: The curated content must be organized and presented in a way that is easy for the audience to understand and consume.
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Adding value: Curators must add value to the curated content by providing additional context, insights, and analysis to make it more engaging and informative.
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Sharing content: The curated content must be shared on different platforms, including news apps, websites, and social media pages, to reach a larger audience.
Examples of Content Curation
Some of the best examples of content curation in the news industry include:
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The Skimm: A newsletter that curates the most important news stories of the day and presents them in a witty and engaging way.
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Flipboard: A news aggregator platform that curates news stories from different sources and presents them in a magazine-style layout.
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BuzzFeed News: A news organization that uses content curation to present stories in a unique and engaging way, often incorporating multimedia elements like videos and images.
Content Curation Tools for News Organizations
There are several content curation tools that news organizations can use to curate content for their news apps and websites. Here are some of the best content curation tools:
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Feedly: A content aggregator that allows news organizations to collect and organize content from different sources, including social media, blogs, and news websites.
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Pocket: A tool that allows users to save articles and videos for later viewing, making it an ideal tool for curating content.
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Paper.li: A content curation tool that allows news organizations to create custom online newspapers by curating content on specific topics.
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Curata: A content curation tool that provides news organizations with a centralized dashboard for organizing and curating content from various sources.
Content Curation vs. Content Creation
While content curation involves finding and organizing existing content, content creation involves producing original content. Both processes are important for news organizations and publishers to keep their audiences engaged and informed. However, content curation is often more cost-effective and time-efficient than content creation.
What are Good Examples of Content Curation?
Some examples of good content curation include:
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Creating a weekly newsletter that curates the most important news stories of the week.
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Curating content on a specific topic on social media by sharing relevant articles, videos, and infographics.
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Creating a blog post that curates the best quotes or insights from a conference or event.
The 3 Types of Content Curation
There are three types of content curation:
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Aggregation: Collecting content from different sources and presenting it in one place.
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Distillation: Sorting through content to identify the most important and relevant pieces.
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Elevation: Adding value to curated content by presenting it in a new and creative way.
Content Curation Tools for Education
Content curation is also an effective tool for educators. Here are some of the best content curation tools for education:
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Padlet: An online bulletin board that allows educators to curate and organize content for their students on specific topics.
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Symbaloo: A content curation tool that allows educators to curate and organize resources for their students based on different subjects and topics.
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Wakelet: A content curation tool that allows educators to curate and organize multimedia content, including videos and images, for their students.
Conclusion
As news consumption shifts towards digital platforms, news organizations must adapt to keep their audiences engaged. Content curation is an effective way for news organizations to curate high-quality content for their news apps and websites. By following the seven processes of content curation, news organizations can curate and present content in a way that adds value and engages their audience. With the help of content curation tools, news organizations can save time and resources while still providing audiences with the content they crave.